Writing to a set structure

This week Iain is joined by Robert Mills, studio manager and copywriter at Bluegg, a design agency in Newport, South Wales. They talk about writing to a set structure, which is handy because Rob has just written Designing the Invisible, a book published by Five Simple Steps. The book is broken down into five sections, each containing five chapters. In ‘My favourite thing’ Iain talks about the Kindle Cloud Reader, which was announced this week, while Rob goes for The Atlantic. There is talk of a shark.